DESIGN THEORY (CW3): MARKET-CENTERED AND TECHNOLOGY-LED DESIGN COLLABORATION
Updated: Mar 23, 2022
SEW BRIGHT
A stylus with an attached seam ripper. The product is integrated with current Laser Technology (LT) that allows it to also be a measuring tape device for measuring on-the-go and can come along with a charging dock that can be doubled as a decorative lamp displaying different individuals catering to your needs.
MAD
MISSING: Ventilation slits
ANNOYING: Placement of tracker being on the cap
DISAPPOINTING: The lamp may overheat due to a lack of ventilation
FAMME
Function:
Pen: Quick and easy access to ripping seams and measuring fabric. A laser is projected at the side to use as a measuring tape. It also has a tracker that allows you to detect where it went if you lose it, and the nib of the pen allows you to use it as a stylus with built-in pressure sensitivity for tablets or smartphones alike. It connects to your smartphone via Bluetooth and is provided with an app that can be accessed through the product’s website or a scannable QR code within the manual.
Lamp: A lamp that displays different images of unique individuals (mainly fashion icons/fashion designers/drag queens). A product that not only serves as a decorative piece but also as a charging dock for the pen when not in use. You can also adjust the brightness and color with either the use of touch commands or through the product’s app provided on the website and scannable QR codes posted inside the box.
Aesthetics:
It comes in a variety of colors such as white, grey, black, and pink. It can easily fit into any home or space with its modern design and brighten any darkroom, or fit in as ambient light.
Material:
Pen: Magnet (cap), lightning connector, plastic (as shell), aluminum (inside), silicone, lithium-ion battery
Lamp: Superior acrylic, ABS Plastic, glass, aluminum, LED light
Technology used:
Laser Technology (LT), Pressure Sensor Technology (PST), multi-touch technology, LED, Bluetooth Smart, Cambridge Silicon Radio (CSR), QR Code, Wi-fi, and GPS. STMicroelectronics STML151UCY6 Ultra-low-power 32-bit RISC ARM-based Cortex-M3 MCU STMicroelectronics STMLS05 5-channel PMOS load switches STMicroelectronics STM32L052T8 32-Bit ARM Cortex-M0+ Microcontroller w/ 64 Kb flash Maxim Integrated MAX11290 24-bit delta-sigma A/D converter (likely) Cambridge Silicon Radio (Qualcomm) CSR1012A05 Bluetooth smart IC Bosch Sensortec BMA282 accelerometer Maxim Integrated MAX44284 high precision current-sense amplifier
Marketing:
Target demographic
Fashion designers or aspiring fashionistas between 19 - 27 females that work in the fashion industry or are in the field, but the product can also serve those who take sewing as a hobby instead.
Marketing Plan & Strategies
Community-driven: Make sure to empower people that are in the fashion industry, encourage consumers to share their story with design and feel it’s a safe space to support each other, share the same passion, experiment with different styles, and of self-empowerment.
Be authentic with strong advocacies and values: Support local shops and small businesses. Involve the LGBTQ+ community, including Filipino drag queens who sew their own designs. Give them a platform to speak and allow the product to serve that purpose. Encourage self-expression.
Ergonomics:
Pen: 6 x 2 x 5 inches Lamp: 24 x 10 x 16 inches Anti-slip, Tracker, Visual Manual, and Replaceable characters are considered.
Manufacturing: Both lamp and pen: Around 11,500 PHP Pen: ₱9,000 Lamp: ₱3,500. Any custom-made designs after buying the charging dock lamp would cost ₱2,000 per character/portrait. The inside package (if both are bought together) would include a user-manual and necessary wire. The sustainability within the packaging would be the “less is more” initiative. The product packaging would not include the wires/user manual if the products are bought separately.
AVAILABLE CHARACTERS
Coco Chanel
Audrey Hepburn
Prince Marell
Marilyn Monroe
Diana Ross
Yves Saint Laurent
REFERENCES AND INSPIRATIONS
https://www.ifixit.com/Teardown/Apple+Pencil+Teardown/52955
https://web.archive.org/web/20150911000359/http://mashable.com/2015/09/09/hands-on-ipad-pro-apple-pencil/#RMzE5xIo.akD
https://www.gamespot.com/articles/best-nintendo-switch-dock/1100-6496078/
https://www.mentalfloss.com/article/88200/high-tech-pen-doubles-laser-measuring-tool
https://www.joom.com/en/products/5f22a94ac02a80010633f94f
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